The Idea

With the answers gathered we got our team of super clever scientists at Swedish Match Laboratories to develop a new generation of snus.

They developed the idea of a fresh new product in a totally new format that distinguish itself from the ordinary snus, both in taste and presentation. A crisp and clean product, that would live up to it’s promises.

All the questions and answers, testing and tasting, resulted in two variations of the winning formula.

We decided just to launch them as number 01 and 02.